The starting position is always the full colour version as giving the strongest prompt and stimulus for action by consumers. This means:
- Green for the ‘Recycle’ box: Reference Pantone 376C or C50 M0 Y100 K0
- Solid black for ’Do Not Recycle’ and ‘Check Home Collections’ boxes: Reference C0 M0 Y0 K100
Where full colour is not possible, black and white or reversed out printing is permitted. For black and white print, the green ‘Recycle’ box is replaced by a white keyline box and the icon/ component info is black on a white background. On a coloured background, please refer to the reversed out artwork available.
Note that we now also allow the use of other suitable dark colours in place of black on our B&W labels. Please contact us if you have any questions about this.